Today entrepreneurship is one of the constants in the mentality of Colombians, who as a result of the pandemic saw that the economic logic had a change and in the face of this the adaptation to a new reality occurred abruptly. Starting your own company or launching a business idea can be complex, but it should not be something tortuous, because despite the fact that it is a great challenge, the passion and focus that is given to it will generate satisfactory results in the medium or long term. long term.
According to Fabián González, author of the book ‘Your professional brand’ and co-founder of the Escuela Expertos Emprendedores, there are three important skills to have purposeful productivity, which we present below:
– Find a purpose
This ability is tied to passion, gifts and talents. Regarding this, González states that:
“It is necessary to develop talents and skills, professionalize them and then seek to meet a need or provide a solution to a problem that is present in the market.”
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– Create a personal brand: It is essential to put a face on the project to personalize it and generate greater empathy with potential customers, while differentiating itself from others.
In addition, it is important to define a specialty topic that becomes the banner of the enterprise.
– Manage time better and be more productive:
To have an entrepreneurial project, it is essential to establish a method that helps to be more intelligent with the use of time. For this reason, it is essential to implement an agenda for the fulfillment of objectives.
Other aspects that contribute to the productivity of an enterprise are:
– Establish fixed routines.
– Mark or set goals to activate the main areas of your life.
– Define blocks of time with tasks that have the same nature.